Posts Tagged: consumer behavior
New Line of Work for Ad Agency Planners?
Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,
New Line of Work for Ad Agency Planners?
Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
“They don’t know that we know that they know we know”
Apparently, humans can comfortably keep track of three different mental states at a time. For example, the proposition “Peter said that Paul believed that Mary liked chocolate” is not too hard to follow. Add a fourth level, though, and it’s
“They don’t know that we know that they know we know”
Apparently, humans can comfortably keep track of three different mental states at a time. For example, the proposition “Peter said that Paul believed that Mary liked chocolate” is not too hard to follow. Add a fourth level, though, and it’s
Femivores
More lefty liberals writing about their friends from the New York Times. Fascinating – read it here. Femivorism is grounded in the very principles of self-sufficiency, autonomy and personal fulfillment that drove women into the work force in the first
Femivores
More lefty liberals writing about their friends from the New York Times. Fascinating – read it here. Femivorism is grounded in the very principles of self-sufficiency, autonomy and personal fulfillment that drove women into the work force in the first
A Nation That Cooks With An Index Finger
A look at what was cooking at the International Home and Housewares Show in Chicago this past week. In the 1980s, the popcorn button on the microwave seemed like the last word in convenience. Now, ovens ranging from countertop convection
A Nation That Cooks With An Index Finger
A look at what was cooking at the International Home and Housewares Show in Chicago this past week. In the 1980s, the popcorn button on the microwave seemed like the last word in convenience. Now, ovens ranging from countertop convection
Modern Marriage
Modern American marriage was the subject of this article in the Christian Science Monitor this week. Some interesting stats contained within: Only 50 or 60 percent of Americans say that adultery would be an automatic deal breaker for their marriage,
Modern Marriage
Modern American marriage was the subject of this article in the Christian Science Monitor this week. Some interesting stats contained within: Only 50 or 60 percent of Americans say that adultery would be an automatic deal breaker for their marriage,
Online Video Viewing
From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.
Online Video Viewing
From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.
Our New American Pastimes
Buying less stuff but doing more things together… Quietly but noticeably over the past year, Americans have rejiggered their lives to elevate experiences over things. Because of the Great Recession, a recent New York Times/CBS News poll has found, nearly
Our New American Pastimes
Buying less stuff but doing more things together… Quietly but noticeably over the past year, Americans have rejiggered their lives to elevate experiences over things. Because of the Great Recession, a recent New York Times/CBS News poll has found, nearly
Hi Mom, I’m Home!
Ten percent of adults younger than 35 told the Pew Research Center that they had moved back in with their parents because of the recession. Among 18-24 year olds, the activity is most acute. 56 percent of men and 48
Hi Mom, I’m Home!
Ten percent of adults younger than 35 told the Pew Research Center that they had moved back in with their parents because of the recession. Among 18-24 year olds, the activity is most acute. 56 percent of men and 48
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