Category Archives: Metrics
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
Paying Taxes and Receiving Entitlements
How many of the 45% of American households that are currently NOT paying any federal income taxes, complain about the unfair burden of the American tax system, do you suppose? Numbers are courtesy of the Wall Street Journal The fraction
Paying Taxes and Receiving Entitlements
How many of the 45% of American households that are currently NOT paying any federal income taxes, complain about the unfair burden of the American tax system, do you suppose? Numbers are courtesy of the Wall Street Journal The fraction
All the Business Ladies
Excellent article in the Wall Street Journal last week – women business numbers with suggestions on how to close existing gaps. The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently have been launching new enterprises at
All the Business Ladies
Excellent article in the Wall Street Journal last week – women business numbers with suggestions on how to close existing gaps. The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently have been launching new enterprises at
Online Video Viewing
From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.
Online Video Viewing
From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.
American Information Consumption
A report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008. The paper — entitled “How Much Information?” — explores all forms of American communication and consumption and
American Information Consumption
A report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008. The paper — entitled “How Much Information?” — explores all forms of American communication and consumption and
Bandits Hang Out at the Airport
Be extra vigilant as you travel this season and think twice before you stuff something in your check-in bag. More of them are going missing. Airlines say baggage theft is rare among the millions of passengers who fly each year,
Bandits Hang Out at the Airport
Be extra vigilant as you travel this season and think twice before you stuff something in your check-in bag. More of them are going missing. Airlines say baggage theft is rare among the millions of passengers who fly each year,
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Crook Update
So I told you earlier how you might want to avoid going to the bank on Friday, now I’ve got some information for you on the increase in office thefts. These days thieves are really reaching. As traditional targets for
Crook Update
So I told you earlier how you might want to avoid going to the bank on Friday, now I’ve got some information for you on the increase in office thefts. These days thieves are really reaching. As traditional targets for
Teens Fight Moms for Jobs
Economists don’t see much relief for unemployed teenagers in a recession that has trimmed hires and pulled many adults into the scramble for jobs typically held by teens. Unemployment of people ages 16 to 19 was a seasonally adjusted 23.8%
Teens Fight Moms for Jobs
Economists don’t see much relief for unemployed teenagers in a recession that has trimmed hires and pulled many adults into the scramble for jobs typically held by teens. Unemployment of people ages 16 to 19 was a seasonally adjusted 23.8%
Parents Spending Less on Back to School Supplies
From Promo Magazine… The average family with students in grades kindergarten through 12 is expected to spend $548.72 on school merchandise, a decline of 7.7% from $594.24 in 2008. Total spending on back to school is expected to reach $17.42
Parents Spending Less on Back to School Supplies
From Promo Magazine… The average family with students in grades kindergarten through 12 is expected to spend $548.72 on school merchandise, a decline of 7.7% from $594.24 in 2008. Total spending on back to school is expected to reach $17.42
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