Author Archives: angelgibson

About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

YouTube Takes It to the Next Level

YouTube is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million

YouTube Takes It to the Next Level

YouTube is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million

LeBron bikes to work

Biking to Work

LeBron James hopped on his bike Sunday afternoon to avoid the traffic caused by the Miami Marathon in order to get to work.  He also caused a twitpic frenzy. Experts estimate fewer than 1 percent of American adults commute to

LeBron bikes to work

Biking to Work

LeBron James hopped on his bike Sunday afternoon to avoid the traffic caused by the Miami Marathon in order to get to work.  He also caused a twitpic frenzy. Experts estimate fewer than 1 percent of American adults commute to

People always say we need more buttons there

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

People always say we need more buttons there

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

a play doh heart

Heartbreak Can Be Deadly

I saw this study linking grief with heart problems mentioned on both on Yahoo and the New York Times.  It reminded me of a great TED talk by Helen Fisher you should check out. A long-term study published in the

a play doh heart

Heartbreak Can Be Deadly

I saw this study linking grief with heart problems mentioned on both on Yahoo and the New York Times.  It reminded me of a great TED talk by Helen Fisher you should check out. A long-term study published in the

screen-shot-2012-01-04-at-9-05-28-pm1

What Are You Doing?

“Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” – the head of Forrester Research at LeWeb conference in Paris this past week

screen-shot-2012-01-04-at-9-05-28-pm1

What Are You Doing?

“Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” – the head of Forrester Research at LeWeb conference in Paris this past week

my fave "so bad, it's good" tv show

The End of High School Blues?

I’m not really sure how I feel about kids going to school entirely online, young ones in particular. The numbers discussed below surprised me – I did not realize this was happening at such a rate. “When I was in

my fave "so bad, it's good" tv show

The End of High School Blues?

I’m not really sure how I feel about kids going to school entirely online, young ones in particular. The numbers discussed below surprised me – I did not realize this was happening at such a rate. “When I was in

A Real Celebrity Sextape

Regular listeners – I dare you to NOT snort!

A Real Celebrity Sextape

Regular listeners – I dare you to NOT snort!

coming to your suburb soon

Changing Expectations of a Luxury Automobile?

An article in the WSJ about the ongoing Frankfurt Motor Show discusses the seemingly conflicting consumers demands that luxury automakers are attempting to fulfill: desire for the best performance possible yet also a growing demand for greener, more enviro products.

coming to your suburb soon

Changing Expectations of a Luxury Automobile?

An article in the WSJ about the ongoing Frankfurt Motor Show discusses the seemingly conflicting consumers demands that luxury automakers are attempting to fulfill: desire for the best performance possible yet also a growing demand for greener, more enviro products.

grafitti

Prolonged Adolescence Continues

I’ve had two conversations in as many days where we’ve pondered “when are the kids going to rise up?” In a presentation as part of its wider report on income, poverty and health insurance, the Census Bureau noted a big

grafitti

Prolonged Adolescence Continues

I’ve had two conversations in as many days where we’ve pondered “when are the kids going to rise up?” In a presentation as part of its wider report on income, poverty and health insurance, the Census Bureau noted a big

Email is for Old People*

* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey

Email is for Old People*

* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey