Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known.
I particularly like the Ikea efforts.
IKEAs Easy to Assemble
AND
From racked – their five best retail stunts of the year – full of photos for you to reference.
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About angelgibson
I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would.
I read a lot of other stuff too.
I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.
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