Born Curious

One of my favorite bike shots from The Sartorialist

From Scientific American:

Although bike lanes painted on streets and automobile-free “greenways” have increased ridership over the past few years, the share of people relying on bikes for transportation is still less than 2 percent, based on various studies. An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want?

In the U.S., men’s cycling trips surpass women’s by at least 2:1. This ratio stands in marked contrast to cycling in European countries, where urban biking is a way of life and draws about as many women as men—sometimes more.

Women are considered an “indicator species” for bike-friendly cities for several reasons. First, studies across disciplines as disparate as criminology and child ­rearing have shown that women are more averse to risk than men. In the cycling arena, that risk aversion translates into increased demand for safe bike infrastructure as a prerequisite for riding. Women also do most of the child care and household shopping, which means these bike routes need to be organized around practical urban destinations to make a difference.

“Despite our hope that gender roles don’t exist, they still do,” says Jennifer Dill, a transportation and planning researcher at Portland State University. Addressing women’s concerns about safety and utility “will go a long way” toward increasing the number of people on two wheels, Dill explains.