More great data and pretty charts from the kids at OKCupid (yes the dating website!) proving that what we say and what we do are often very different animals. The website’s blog often dissects the crates and crates of data generated by all its users. It’s a fun stop if you are looking for insights into the dating pool of today.
Follow the link here to read the full posting I mentioned above and check out the list of recent analysis that the OK Cupid nerd team has engaged in. A lot of them are very interesting – the comments run the gamut and fair warning, sometimes people use their naughty words.
We’ve processed the messaging habits of almost a million people and are about to basically prove that, despite what you might’ve heard from the Obama campaign and organic cereal commercials, racism is alive and well. It would be awesome if the other major online dating players would go out on a limb and release their own race data, too. I can’t imagine they will: multi-million dollar enterprises rarely like to admit that the people paying them those millions act like turds. But being poor gives us a certain freedom. To alienate all our users. So there.
When I first started looking at first-contact attempts and who was writing who back, it was immediately obvious that the sender’s race was a huge factor. The takeaway here is that although race shouldn’t matter in messaging, it does. A lot.
Recent Comments